Blog

Our Heroes' Journey

Our Heroes’ Journey

The hero’s journey, a timeless storytelling narrative championed by Joseph Campbell in academic circles, has become a fundamental part of the thinking at our firm because it helps the entire team of designers and engineers better comprehend and align the emotional path consumers take while interacting with products, experiences or other aspects of design into our innovation approach.

Designers are Still Blind to Main Street

Designers are Still Blind to Main Street

I went to Walmart for the first time in a long time this past weekend, and while there a few thoughts on design quickly struck me.

Learning from Everyone

Learning from Everyone

Perhaps the most nerve-wracking part of starting any new venture is the cold-calling. All the time invested in developing slides and talking points can either pay off or fall flat in a matter of minutes.

How Do You Know When You're Done?

How Do You Know When You’re Done?

Much of the discussion about innovation is focused on generating new ideas. Less attention is paid to another agonizing, yet equally essential milestone: coming to a decision that we’re ‘done’. Ask anyone who’s taught a child how to ride a bike when they knew it was OK to let go of the backseat. The answer is as varied as the individual child, and the cues are different for the ‘teachers’ as well. There are, however a few essentials: a keen sense of self-awareness and a deep understanding of the child. And with each successful “launch”, powerful emotional bonds – and stories – are created.

Predictable Magic: Designing Emotional Interactions and Business Results

Predictable Magic: Designing Emotional Interactions and Business Results

At the IxDA 10 Conference in February, Deepa Prahalad, Ko Nakatsu, and Harnish Jani of RKS conducted a workshop on Psycho AestheticsSM mapping, the RKS philosophy of creating emotional connections through design. We were delighted that the group of participants was a diverse mix from large companies (such as GE, Microsoft and Disney), leading creative firms and start-ups.   read more…