News
Book Review: Core77.com
Core77′s review begins: The Predictable Magic to which Prahalad and Sawhney refer in their recent book has been given the moniker of Psycho-Aesthetics, and Ravi’s firm RKS has applied it successfully to a range of products over his career as a consultant.
Book Excerpt: Predictable Magic
In an excerpt from their new book, Deepa Prahalad and Ravi Sawhney write about how design can help consumers forge emotional connections to products and brands.
Linda Tischler of CoDesign sits down with Ravi and Deepa
In “Forget Praying to The Muse: Create Design Magic on Demand,” Linda gets right to the point: “There are lots of books out there about the design process. How is this one different?” The answer, and the authors’ explanations of the E.M.P.O.W.E.R. framework, are covered in her article.
Interview: Ravi at the IDSA Conference
At the recent IDSA conference in Portland, blogger Justin Thoreau Lund sat down with Ravi and asked some very insightful questions.
Press Kit
Within the attached file we’ve provided the publisher’s announcement, co-author bios, a general Q&A with the authors, and major endorsements.
