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In this section you will find interactive tools to help you visualize and understand the P.A.SM mapping process and where products, services, or experiences fit on the scale of the consumer’s hierarchy of needs and the levels of interactivity.
The first exercise is the same one used in the IXDA10 workshop, Predictable Magic: Designing Emotional Interactions and Business Results, in which we examined the current offerings of re-usable water bottles to find the opportunity zone for a re-usable water bottle that could inspire people to do the right thing, for their health and for the planet.
We are actively developing new interactive exercises, so make sure you’re signed up for our newsletter!
